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Faculty of philology |
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Code 42.03.01 |
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Advertisement and Public Relations |
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Description of educational program |
A specialist in advertising and public relations is one of the most prestigious and popular professions in the modern world. This area of training involves the developing of skills and abilities of organizing and conducting advertising and PR campaigns, developing and preparing for the release of advertising products, presentation materials, interacting with the media, creating and maintaining the image of the organization, developing strategic concepts and evaluating their effectiveness, drawing up expert opinions and anti –crisis recommendations for optimizing advertising and PR activities. |
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Prospective work areas |
Government agencies, commercial and non-profit organizations, media sources, advertising agencies, consulting agencies, communication agencies, institutions and organizations of political, economic, social, educational, scientific, production, service, cultural and other fields and spheres. |
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Vocation-related subjects |
Public relations theory and practice, Advertising Theory and Practice, Organization of Advertising and PR offices, Marketing Fundamentals and Marketing Research, Fundamentals of Management , Fundamentals of communication theory, Creative Strategies in Advertising, Imagology, Branding, PR technologies in the election campaign, Media sources theory and practice. |
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Degree |
Bachelor’s degree program |
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Mode of study |
Full-time |
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Normative tuition period |
4 years |
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Language of Instruction |
Russian |
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Entrance Examination |
Social Science Russian language History |
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Tuition costs (for 1 year) |
157.000 Rubles |
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Admission for international students (in 2021/2022 academic year) |
Open |
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Chair |
Russian Language, Communication and Journalism
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Contact person |
Irina A. Kungusheva 89145548580 |
